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News & Knowledge

Niche Senior Living Communities Gain Popularity

September 16, 2022

Senior Housing News recently reported on what is a growing trend among senior housing owners/operators seeking to maximize occupancy by developing niche communities catering to specific interest groups.

As the article notes, there have long been senior living communities geared towards former military members and religious faiths, but those categories of affinity are now expanding into things like LGBTQ-specific communities, environmentally conscious consumers, and communities marketed towards specific ethnic groups (such as a community geared towards South Asian and Indian older adults).

Is this the wave of the future, or can a community be too niche? Time (and occupancy) will tell.


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John

John Ruffier concentrates his legal practice on commercial real estate, representing clients within Florida and across the nation. As the firm's Senior Housing Group chair, he also helps companies build their senior living portfolios from the ground up. 

Whether representing companies that are developing, acquiring or selling commercial real estate, or lenders who are making or modifying commercial loans, John’s skills garnered from his championship rowing days serve him well. After all, rowing is a lot like business: both require a clear vision and goal, a well-developed plan, manageable milestones and a laser-like focus – with the flexibility to adjust when necessary.

Restaurants, big box retail stores, office buildings, golf courses, and senior living facilities are among the real estate transactions in John’s dossier, both in Florida and across the United States. Clients appreciate John’s holistic approach to deals – like in his rowing days, John ignores distractions and always keeps his focus on the goal line of getting the deal done. With senior housing, John and his team work on numerous diverse issues such as land use, licensing, financing, labor and employment management and operations, all to provide clients with advice that carefully looks at both immediate needs and the long-term prospects for potential transactions.

When he is not practicing law, John works with The Human Rights Campaign, the nation’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. He is the past chair of the organization’s board of directors and continues to advise its leadership now that his term has ended. John is also a past president of the Hope and Help Center of Central Florida and was awarded the Chuck Hummer II Visionary Award in recognition of his leadership in the LGBT community. Currently, John serves on the board of directors for both United Arts of Central Florida and the Central Florida Kidney Center.

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